Subaru Serving as the main connecting hub in Tokyo 3.5 million people passing daily makes the Shinjuku Station the world’s busiest train station and an ideal spot for consumer advertising. Traxon was contracted by Subaru, one of Japan’s biggest automobile manufacturer and part of the Fuji Heavy Industries company, to create an animated advertisement displaying the logo and famous Subaru blue. The main challenge was to produce the authentic blue which people connect with the Subaru ...
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